Category:  Womenswear


Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style. Founded by Donna & Danny Guest 20 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 100 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community. With an unwavering commitment to quality & individuality, we create fashion forward classics designed to stand the test of time and help you embrace the Joie de Vivre in everyday.


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POI By State

ACT 4 (4.0%)
NSW 34 (33.7%)
QLD 16 (15.8%)
SA 10 (9.9%)
TAS 3 (3.0%)
VIC 26 (25.7%)
WA 8 (7.9%)
Total 101